Brodovitch's Birthday and the Veranda Opening at Brodo.

On May 1, bar Brodo on Petrovsky Boulevard hosts a double celebration. That day, the summer veranda opens, and a party marking the birthday of Alexey Brodovitch — the iconic art director who inspired the venue's creators — takes place at the same time. Brodovitch wasn't just a designer; he revolutionized the visual design of magazines and advertising, and the Brodo team pays tribute to him not just in the name, but in interior details, drink presentation, and even the selection of glossy magazines that have long been an important part of the atmosphere.

The day's program kicks off at 16:00 with a collage-making workshop. Archival magazines are pulled out, and participants are invited to give them new life — cutting, pasting, letting their imagination run wild with no rules attached. You can put together something light and spring-like, or lean into minimalism and graphic design. Participants get to take their work home, along with a bit of the Brodo spirit — one that always has room for irony, '60s style, and attention to visual culture.

By 19:00, a DJ takes over and the format shifts into evening mode — dancing, noise, music, and, of course, sabrage. It's the bar's signature move: dramatically opening bottles of sparkling wine with a saber, an art Brodo has mastered to perfection. Glasses hold not just sparkling wine but also the BRODOVITCH cocktail — an elaborate mix of cognac, rye whiskey, vermouth, amaro, and bitters, served in a heavy-glass tumbler with understated decor, a reminder that elegance never goes out of style.

The bartenders and the whole team trade their usual uniforms for austere black frock coats that day, adding a touch of theater to the atmosphere. Guests can capture the moment on a vintage Polaroid — the photos, like the collages, can be taken home or left in Brodo's archive, which already has its own memory wall from past events.

The celebration at Brodo will be both personal and public. Personal, because Brodovitch isn't just a name to this team, but a source of inspiration. Public, because the format is open, and anyone wanting to mark the May holidays in an unconventional way can come. The main thing is to be on Petrovsky Boulevard by four.