The Third rockets.concept store Opens in Moscow.

The third rockets.concept store has opened in Moscow. The new space is located in the "Aurora" business center on Sadovnicheskaya Street. The first location has been running since 2021 on Valovaya Street, and the second opened in 2024 on Tverskoy Boulevard. A team led by Egor Neveykin is behind the concept. The new spot brings together a coffee shop, an educational center, and a sports community.

The interior stays true to the brand's minimalist, urban spirit, but this time carries more retro-futurist motifs. The foundation is a mix of Soviet terrazzo, concrete, and metal. According to Egor Neveykin, the inspiration came from Soviet heritage and American urbanism, with the main idea being to create a dystopian space. Neutral colors and clean furniture dominate the interior, keeping the focus on the food and drinks.

The coffee shop in the new rockets.concept store continues the brand's traditions. Here they brew specialty coffee under their own rockets.coffee label, as well as offer signature Keen Tiger tea. The menu includes breakfasts, lunches, and brunches by concept chef Maria Neveykina. This location also carries the popular desserts and pastries from the Tverskoy Boulevard coffee shop.

Besides the culinary side, the new space also holds a training center. Master classes, training sessions, and lectures on coffee and related subjects are held here, run by rockets.school trainers. On top of the educational program, the team has also launched an internal lab for working on new projects.

Another important part of the concept is the coffee shop. At rockets.concept store, you can buy freshly roasted rockets.coffee, Keen Tiger tea, coffee-machine capsules, drip-bag coffee, and brewing accessories. All of this is available not just at the multi-spaces themselves but in the online store too.

In the near future, the team will launch sports hub Amazing Rockets. It's a joint project with AMAZING RED, aimed at growing a sports community. The plans include setting up lockers for storing belongings at the coffee shops, running sports events, and launching educational and cultural initiatives. Details of the project will be announced later.